E Commerce Explained – A Term paper



An e-commerce solution for a service is the incorporation of all elements of the business operation into an electronic format. Numerous reputable businesses have actually been offering online for several years. For instance, Dell Computers Corp., has actually been selling computer systems directly to end-users for many years. Currently, Dell is offering extreme of 1 million dollars worth of computer systems daily on the Internet (WWW).

When a company has incorporated an e-commerce service, business will experience a lower operation expense while at the same time increasing its profit. The e-commerce service will permit organisations to eliminate unnecessary paperwork. All documents and data can be transformed into an electronic format. Therefore, it will remove important shelf area and information can searched and accessed in matter of seconds. E-commerce will also automates the sales procedure. Consumers can “point & click” on the items they wish to acquire, complete the consumer information, and the item will be delivered and gotten in a matter of couple of days. The administration department does not need to submit any paperwork due to the fact that the consumer had done it currently. Thus, the effectiveness will be considerably improved. With an e-commerce solution, business will be open 24 Hr a day, 7 days a week. Individuals from throughout the world with a Web gain access to will have the ability to go to the website at any time. They will not be restricted to the “typical” company operating hours. A “brick + mortar” organisation is normally limited to serving the clients in its local geographical location. With an e-commerce solution, that organisation will not be restricted a geographical limitation, rather it opens itself to the worldwide online market. Essentially, the business’ market direct exposure will be greatly increased.

In conducting my study, I have actually researched extensively on the Internet for resources. I selected the Web as my primary research medium due to the fact that e-commerce is still a relatively brand-new technology. Because it is technology associated, the Internet will offer the most recent information offered. Printed publications will not be able to adapt to modifications as fast and efficient as electronic publications. I researched lots of e-commerce associated website along with some business that Lowes Weekly Ads. A few of the e-commerce web sites that I checked out are E-Commerce Times, eRetail, and eMarketer. The statistical research study companies that I looked into are Forrester Research study and Jupiter Communication. Both firms supplied important statistical information that reveals the increase of consumers going shopping on-line and the predicted dollar quantity that will be invested in the coming years.


In conducting my study, I completed the following tasks:

– I browsed thoroughly on the Internet for sites that are e-commerce associated. Upon checking out the sites, I examined each sites for the contents, thoroughness, and objectiveness. There are actually numerous websites that are dedicated to e-commerce. However, after my careful assessment of most of them, I narrowed down to four sites that I will research for this report.

– I have also looked into numerous firms that performs statistical looks into. The two companies that I will be using for this report are Forrester Research and Jupiter Interaction. Both firms are understood for their accuracy, non-objectiveness, and thoroughness. The analytical information I gathered from these two companies will support my recommendation that every business should have an e-commerce option executed.


From my research, I have actually developed twenty reasons why every service should incorporate an e-commerce service into business operation. They are listed below.

1. To Develop A Presence

There are around 70 million people worldwide that have access to the World Wide Web (WWW). No matter what industry or company one remains in, one can not neglect 70 million individuals. To be part of that online neighborhood, one would have to be on the WWW for them. Because if one doe refrain from doing it, one’s rival absolutely will.

2. To Network

A lot of exactly what passes for company is just absolutely nothing more than making connections with other individuals. Every smart business owner understands, it is not exactly what one knows, it is whom one understands. Losing consciousness one’s business card becomes part of every great conference and every business owner can inform more than one story how an opportunity meeting turned into the big deal. Well, what if one might lose consciousness the business card to thousands, perhaps millions of potential customers and partners, stating this is exactly what I do and if you are ever in need of my services, this is how you can reach me. One can, 24 hours a day, cheaply and just, on the WWW.

3. To Make Organisation Info Available

What is fundamental organisation details? Think of a Telephone directory advertisement. What are one’s business hours? Exactly what does one do? How can somebody call the business? What technique of payment does one take? Where is business located at? Now think about a Telephone directory advertisement where one can have instantaneous communication. Exactly what is today’s unique? Today’s rates of interest? Next week’s car park sale info? If one could keep one’s customer notified of every reason that they should do business with them, doesn’t one believe one could do more service? One can on the WWW.

4. To Serve The Customers

Making service details readily available is among the most crucial ways to serve the clients. But if one looks at serving the consumer, one will discover a lot more methods to use WWW technology. How about making kinds available to pre-qualify for loans, or have one’s personnel do a look for that timeless jazz record one’s client is searching for, without tying up one’s personnel on the phone to take down the details? Enable the client to type sizes and check it against a database that informs him what color of coat is available in one’s store? All this can be done, simply and rapidly, on the WWW.

5. To Heighten Public Interest

One will not get Newsweek magazine to write up about one’s local store opening, but one might get them to write up one’s Websites address if it is something new and fascinating. Even if Newsweek would discuss one’s regional store opening, one would not gain from someone in a far-off city reading about it, unless naturally, they were coming to one’s town sometime quickly. With Web page information, anybody anywhere who can access the web and finds out about one’s site is a prospective visitor to one’s Website and a potential consumer for one’s info there.

6. To Release Time Sensitive Product

What if one’s products have to be released no earlier than midnight? The quarterly earnings statement, the grand prize winner, the press package for the much anticipated movie, the merger news? Well, one sent out the materials to the press with “The-do-not-release-before-such-and-such-time” declaration and hope for the very best. Now the details can be offered at midnight or at any time one defines, with all related materials such as photographs, bios, and so on released at exactly the very same time. Think of the anticipation of “All products will be provided on our Web site at 12:01 AM”. The scoop goes to those that wait on the info to be posted, not the one who releases one’s details early.

7. To Offer Things

Many individuals believe that this is the top thing to do with the Internet. However, I have made it number 7 to make it clear that I believe one should consider offering things on the Internet and the Web after one has done all the important things above. Why? Well, the answer is complicated however the best method to put it is, does one consider the telephone the very best place to offer things? Most likely not. One most likely considers the telephone as a tool that enables one to communicate with one’s consumer, which in turn helps one sell things. Well, that’s how I believe one must think about the WWW. The technology is different, however before individuals choose to become consumers, they wish to know about one, what one does and what one can do for them. Which one can do easily and inexpensively on the WWW. Then one might be able to turn them into clients.

8. To make image, noise and video available

What if one’s widget is terrific, however individuals would actually enjoy it if they could see it in action? The album is great however without any airplay, nobody understands that it sounds great? A picture deserves a thousand words, but one does not have the space for a thousand words? The WWW allows one to add noise, photos and short movie files to one’s company’s information if that will serve one’s potential consumers. No sales brochure will do that.